YEJIN CHOI
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ABOUT

HYPEBEAST KOREA
FASTPAPER
CHANNEL CANDY
BALENCIAGA
MAISON MARGIELA
HARDSTYLE

.SERVICES
  
ABOUT

I DO

CROSS-MARKET PROJECTS
BETWEEN KOREA & EUROPE.

FOR FASHION,
MUSIC & CULTURE.

THROUGH
COMMUNICATIONS,
PARTNERSHIPS,
PRODUCTION.

AVAILABLE FOR
SELECTED PROJECTS 
& COLLABORATIONS.


FOR INQUIRIES
EMAIL
INSTAGRAM
01.HYPEBEAST KOREA

LOCATION
MILAN, PARIS 

SCOPE
EDITORIALS
INTERVIEWS
EVENT COVERAGE
SOCIAL CONTENT EDITORIAL CONTRIBUTOR

YEAR
2026

SELECTED COVERAGE 
424
HYACYN
PRADA
DOLCE&GABBANA
DOCUMENTATION OF SS27 MEN'S FASHION WEEK.

Published by @hypebeastkr
P ublished by @hypebeastkr
Published by @hypebeastkr
Published by @hypebeastkr
Published by @hypebeastkr
Published by @hypebeastkr
02.FASTPAPER

LOCATION
MILAN

SCOPE
EDITORIALS
ON-SITE REPORTING
EVENT COVERAGE
SOCIAL CONTENT EDITORIAL CONTRIBUTOR

YEAR
2026

SELECTED COVERAGE
GUCCI
PRADA
MIUMIU
JILSANDER
EDITORIAL COVERAGE OF 2026 MILAN DESIGN WEEK.
Published by @fastpapermag
Published by @fastpapermag
Published by @fastpapermag
Published by @fastpapermag
Published by @fastpapermag
Published by @fastpapermag
03.CHANNEL CANDY

LOCATION
SEOUL

SCOPE
PR & MEDIA RELATIONS
BRAND COMMUNICATIONS
EVENT OPERATIONS
PRODUCTION COMMUNICATIONS MANAGER

YEAR
2024-2026

SELECTED PROJECTS
YE LIVE IN KOREA
BIANCA CENSORI’s BIO POP
BULLY LISTENING PARTY
¥$ VULTURES LISTENING EXPERIENCE

COMMUNICATION & PRODUCTION FOR GLOBAL ARTISTS.
Photographed by Jason Martinez
Photographed by Jason Martinez
Photographed by Jihoon Kang
Photographed by Jihoon Kang
Photographed by  Kadeem Jackson
Photographed by  Kadeem Jackson
Photographed by Jun Yang
Photographed by Jun Yang
Photographed by Jun Yang
Photographed by Jun Yang
04.BALENCIAGA

LOCATION
PARIS

SCOPE
PRESS LOGISTICS
PRESS REPORTING
MEDIA RELATIONS
SAMPLE MANAGEMENT
PRESS ASSISTANT INTERN

YEAR
2023

SELECTED EDITORIALS
VOGUE FRANCE
GQ FRANCE
VOGUE KOREA
DOCUMENT JOURNAL
PRESS SUPPORT FOR GLOBAL EDITORIALS.
Published by Vogue France
Published by Revue Magazine
Published by Highsnobiety
Published by Highsnobiety
Published by Vogue Korea
Published by Vogue Korea
Published by Document Journal
Published by Document Journal
Published by Harper’s Bazaar France
Published by Harper’s Bazaar France
Published by Double
Published by Les Echos Week-end
Published by GQ France
Published by Tetu
Published by Self Service
Published by Self Service
Published by Double
Published by Magazine Magazine
Published by Self Service
Published by Unprint Magazine
05.MAISON MARGIELA

LOCATION
PARIS

SCOPE
SHOWROOM OPERATIONS
TALENT FITTINGS
SEEDING LOGISTICS
EVENT SUPPORT PRESS SHOWROOM INTERN

YEAR
2023

SELECTED EDITORIALS
i-D
TIME MAGAZINE
POP MAGAZINE
VOGUE US
SHOWROOM OPERATIONS FOR GLOBAL EDITORIALS.

Published by Vogue Brazil
Published by Pop Magazine
Published by i-D
Published by Time Magazine
Published by D-la Repubblica
Published by Vogue Korea
Published by Milk Magazine
Published by Vogue US
06.HARDSTYLE

LOCATION
SEOUL

SCOPE
STYLING SUPPORT
SAMPLE LOGISTICS
ARTIST FITTINGS
PRODUCTION COORDINATION
STYLING ASSISTANT

YEAR
2025-2026

SELECTED WORKS
BLACKPINK “JUMP” MV
BTS “HOOLIGAN” MV
LOCAL STYLING & PRODUCTION FOR GLOBAL TEAMS.

Courtesy of YG Entertainment
Courtesy of YG Entertainment
Courtesy of YG Entertainment
Courtesy of YG Entertainment
Courtesy of YG Entertainment
Courtesy of YG Entertainment
Courtesy of HYBE Entertainment
Courtesy of HYBE Entertainment

.SERVICES

KOREA MARKET ENTRY   LOCAL INSIGHT & MARKET EXPERTISE.
LOCAL PRODUCTION   ON-SITE EXECUTION FOR GLOBAL TEAMS.
MEDIA & PR   VISIBILITY & CULTURAL RELEVANCE.
TALENT & PARTNERSHIPS   TRUSTED LOCAL & GLOBAL NETWORKS.